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# Monday, August 27, 2007

A week or so ago, I received this nice little letter saying that I'd been nominated to the Cambridge Who's Who, which purports to be an organization that recognizes industry professionals.  All I had to do was fill out a simple form online and I'd be entered, so I did this (never hurts to add a tick mark to your resume...).  A few days later, I was called (today) by them, and they asked for information about me, which I provided.  After congratulating me for being inducted, I was introduced to their "Platinum" and "Gold" membership options, which cost several hundred dollars.

At this point, I'm getting a tad suspicious, and being one who rarely buys something over the phone, I said thanks for the info but I'd have to think about it more.  It was at this point that the true colors of the whole deal became clear.  I was told that in order to publish my info and get me access to all these wondrous benefits of being a member, I needed to decide if I wanted to be gold or platinum.  I balked, saying that most industry accolades don't come with a price tag (at least not the ones I've received).  In fact, they tend to come with benefits.

Well, not so with the Cambridge Who's Who.  You have to pay hundreds of dollars for the honor of being a member.  Maybe for some, it'd be worth it.  But considering I'd never heard of them prior to the letter I was sent, I wasn't about to fork over cash to join.  The "services" they provide are publishing my info and connecting me to the other 250,000 notables.  Wait a sec.  Don't I get that and more for free using things like LinkedIn and Facebook? 

So if you get a letter from them, be forewarned.  Don't waste your time unless you intend to fork over a handful of cash for services you can get for free.

Monday, August 27, 2007 11:49:00 AM (Eastern Daylight Time, UTC-04:00)  #    Disclaimer  |  Comments [1]  | 
Monday, September 24, 2007 5:28:32 PM (Eastern Daylight Time, UTC-04:00)
Thanks for the message. I got exactly the same mail from them. I figured that there must be something behind the Who deals.
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